The hair and beauty industry is well established and saturated with businesses on every corner. Taking weekly visits to the hair salon is a costly and time consuming luxury that not everyone can afford. To alleviate this problem, a new trend is emerging which focuses on a niche segment of the hair salon market, the "Blow Dry Bar".
With little to no hairdressing knowledge to his name, Founder of Blow Dry Bar Nathan Cuneen has brought the concept to Australia after spotting the concept in New York about a year ago. With 12 salons operating in Sydney, Melbourne and Brisbane, Blow Dry Bars are a chain of express beauty salons offering a Blow Drying service only.
For $35, a complimentary glass of champagne and 30 minutes later, women can get the Hollywood look and still have time to have lunch within there lunch break.
Perfect example of new concept targeting a niche problem area of a well established saturated market.
I can hear the "Blow Dry Bar" franchise train coming!