DOGTV have launched a 24/7 cable television channel in San Diego to keep pooches entertained while left alone by their owners. The channel features specialist content that has been researched, produced and "pup approved" with the assistance of pet behaviour experts.
There are three types of programming on offer, stimulating and relaxing content followed by positive behaviour reinforcement. As DOGTV states "DOGTV's programming meets a dog's typical daily routine and helps prevent mental fatigue, depression and boredom". The concept is aimed to reduce the dog's stress levels when left alone by their owners.
In 2010, worldwide sales of pet products and services reached $81 billion with the US contributing $48 billion to those sales figures (Source: About.com). Other countries such as China and India are also experiencing unprescedented growth in the pet market, as a result DOGTV have spotted a huge potential untapped niche segment withn the pet market.
Hello IPTV, cable, content and production companies, one to take note and introduce to all the pooches on your side of the planet.