We have all experienced situations where mobile data coverage has been poor. Well advertising and communcations firm BBH New York, have initiated a charity campaign called "Homeless Hotspots". Homeless people were engaged to roam the streets of Austin Texas during the SXSW Awards week in March 2012, wearing T-Shirts reading "I am a 4G Hotspot" and offering conference-goers and other passersby access to the 4G Mobile data network for a donation.
BBH New York, states that "this charitable innovation initiative attempts to modernise the Street Newspaper model employed to support homeless population. At the same time providing a service to the data hungry public and a financial benefit to the homeless.
There have been mixed reactions to this campaign. Call it a PR stunt or truely charitable gesture by BHH New York, either way the idea is a innovative one.
Is this a PR stunt that is objectifying the homeless or is it truely innovative WiFi concept at the same time increasing awareness of the homeless, what do you think?
Human mobile data access points, Telco and ISP product managers take note!
Image Source: Callier Richmond
We all struggle with the question "What do I want to do with my life" at one point in our lives. Well Paul Seymour has decided to take a 12 month journey to discover his true passion by working 52 jobs in 52 weeks in Australia.
Mastermind and founder behind the One Week Job, is Canadian resident and University graduate Sean Aiken. In 2008, Sean completed his quest where he completed 52 jobs, covered 75,000km and slept on 55 couches throughout North America and raised over US$20,000.
Great concept for business and charities to affiliate with or initiate a similar concept and at the same time doing some greater good for the world.