We all know of the importance of yearly breast screenings to prevent breast cancer, however, not all women get them, even though they know the importance of doing so. Fortunately, there is good news for women in the form of the First Warning System, a smart bra which will detect breast cancer before it is even detectable by a normal mammogram. A Nevada company is developing a BSE (Breast Self Exam) bra with sensors integrated into the cups of the bra.
The bra works through its sensors embedded into it which measures the temperature of the breast cells and then analyzes that data with specialized software. While this method cannot fully replace mammograms 100% of the time it can detect tumors in women more than 90% of the time and thus lead to earlier treatment and better results. This should make it easy for a woman to get regular screenings without the need to visit the doctor’s office by simply wearing the bra a few times a week.
The smart bra is still in the early clinical trial stage but more trials will follow and, if the bra continues to show success, it could reach the commercial market in Europe by 2013 and in America by 2014 for a cost of around US$1,000.
Technology is really making an impact in the self diagnosis sector of the Health industry. Definite growth area for 2013, especially in the smartphone app space.
Over the years we have seen various online businesses and startups moving to a subscription based service model as a differentiator in an existing and saturated market. From cotton tampons by Trinket, Coffee curated and delivered to your door by Kopi, through to Panty By Post and Me Undies for underwear subscriptions just to name a few. This week we spotted a new entrant joining the subscription service model, Australia's condom brand Big Richard.
Based on a recent NSW Health report, they discovered that only 40.51% of people between the age of 20 to 29 always use condoms for safe sex. The 2 main reasons for non use appeared to be related to lack of immediate availability and the embarrassment factor when purchasing over the counter.
This has prompted Llyod Perry founder of Big Richard to launch a monthly condom subscription service. Starting from $10 a month, Big Richard will send you a selection of condoms and a sex toy to bring up the heat in the bedroom. The subscription has three options, a 'Shag' pack, 'Couples' pack and a 'Superman' pack.
Perfect example of taking a existing product and moulding it into a new business model to cater for a niche market channel. One to partner with or emulate in your corner of the globe.