Over the years we have seen countless business models and markets move from traditional bricks and mortar to mobile service models.
It appears that 28 year old founder James Vivian has established a niche market in the Skincare sector with The Travelling Peelsman
Holding a Bachelor of Health Science (Dermal Therapies) degree, James travels around the country to peoples homes and provides one on one medical grade face peel treatments to his clients. The Travelling Peelsman currently operates in Sydney and Melbourne. In just a few months he has established over 600 clients using his advance and personal treatment service.
The cosmetic industry is growing at an exceptional rate, consumers are prepared to pay for advanced treatments that are personalised and work in making them look and feel good.
Perfect example of a startup entering a staturated health and beauty market and creating a niche untouched market segment for themselves.
The Travelling Peelsman, I sense a perfect candidate for a franchise model. No doubt James Vivian is on the case.
The hair and beauty industry is well established and saturated with businesses on every corner. Taking weekly visits to the hair salon is a costly and time consuming luxury that not everyone can afford. To alleviate this problem, a new trend is emerging which focuses on a niche segment of the hair salon market, the "Blow Dry Bar".
With little to no hairdressing knowledge to his name, Founder of Blow Dry Bar Nathan Cuneen has brought the concept to Australia after spotting the concept in New York about a year ago. With 12 salons operating in Sydney, Melbourne and Brisbane, Blow Dry Bars are a chain of express beauty salons offering a Blow Drying service only.
For $35, a complimentary glass of champagne and 30 minutes later, women can get the Hollywood look and still have time to have lunch within there lunch break.
Perfect example of new concept targeting a niche problem area of a well established saturated market.
I can hear the "Blow Dry Bar" franchise train coming!