It’s a sad-but-true fact – every year, thousands of brides-to-be change or cancel wedding plans, many ending up out of pocket because they can’t recover money spent on advance bookings for the big day. “Not any more,” says Bridal Brokerage, an online start-up, featured in The New York Times, that finds buyers for unwanted wedding ceremonies, receptions and wedding parties.
Couples who need to tie the knot in a hurry, or those for whom cost is a big factor, are the target market. Bridal Brokerage identifies cancelled ceremonies that match the required date, location and number of guests, and acts as a go-between, negotiating a price acceptable to both parties.
Bridal Brokerage claims that anything from wedding photographers to catering services can be reassigned. Once the deal is done, it utilises an in-house graphic designer to produce invitations and orders of service for the new couple – all in double-quick time.
The new service helps disappointed couples to minimise the financial impact of changing their plans, while allowing lucky brides and bridegrooms to enjoy wedding days that might otherwise have been unaffordable.
If you’re involved with events or bookings, is this an idea that you could apply in your niche segment of the market?