Over the years we have seen various online businesses and startups moving to a subscription based service model as a differentiator in an existing and saturated market. From cotton tampons by Trinket, Coffee curated and delivered to your door by Kopi, through to Panty By Post and Me Undies for underwear subscriptions just to name a few. This week we spotted a new entrant joining the subscription service model, Australia's condom brand Big Richard.
Based on a recent NSW Health report, they discovered that only 40.51% of people between the age of 20 to 29 always use condoms for safe sex. The 2 main reasons for non use appeared to be related to lack of immediate availability and the embarrassment factor when purchasing over the counter.
This has prompted Llyod Perry founder of Big Richard to launch a monthly condom subscription service. Starting from $10 a month, Big Richard will send you a selection of condoms and a sex toy to bring up the heat in the bedroom. The subscription has three options, a 'Shag' pack, 'Couples' pack and a 'Superman' pack.
Perfect example of taking a existing product and moulding it into a new business model to cater for a niche market channel. One to partner with or emulate in your corner of the globe.