Over the years we have seen various online businesses and startups moving to a subscription based service model as a differentiator in an existing and saturated market. From cotton tampons by Trinket, Coffee curated and delivered to your door by Kopi, through to Panty By Post and Me Undies for underwear subscriptions just to name a few. This week we spotted a new entrant joining the subscription service model, Australia's condom brand Big Richard.
Based on a recent NSW Health report, they discovered that only 40.51% of people between the age of 20 to 29 always use condoms for safe sex. The 2 main reasons for non use appeared to be related to lack of immediate availability and the embarrassment factor when purchasing over the counter.
This has prompted Llyod Perry founder of Big Richard to launch a monthly condom subscription service. Starting from $10 a month, Big Richard will send you a selection of condoms and a sex toy to bring up the heat in the bedroom. The subscription has three options, a 'Shag' pack, 'Couples' pack and a 'Superman' pack.
Perfect example of taking a existing product and moulding it into a new business model to cater for a niche market channel. One to partner with or emulate in your corner of the globe.
Consumers are always up for new and unique experiences that provide them with an adrenalin rush and a wow factor to remember. Well, Wish.co.uk is offering a Zombie Shopping Mall experience where people have the opportunity to fight against zombies in a disused shopping mall located at Reading, 25 minutes from London CBD.
For £119 per person, participants can fight real life human zombies (actors of course) around the abandoned mall for up to 3 hours. Willing participants are briefed and provided with weapons to defend themselves against the roaming zombies.
The Zombie Shopping Mall experience commenced in March 2012 and is currently available on select dates through to 28th July 2012.
As the Reading shopping Mall is disused, it's unknown how long the Zombie Shopping Mall experience will continue.
Perfect example of a niche concept drawing the crowd based on an unique experience with a limited period offering, Skirmish paintball business operators from around the globe, what are you waiting for!