We have all had one of those awkward flight boarding moments where we had thoughts such as "hope I don't sit next to …..". Well Dutch Airline KLM is now making flying more social and hopefully preventing these awkward moments for travellers.
The service is available to travellers who have confirmed their flight reservation and who have opted-in to the service by connecting their social profiles to their booking. After deciding on the amount of social profile information they wish to share, travellers are presented with seat maps showing where others that have shared their social profiles are seated. Travellers can then select a seat if available, next to someone they find interesting and in turn the other person receives a message with the other travellers profile details.
Currently the service is only available on flights between Amsterdam and New York and San Francisco and Sao Paolo.
With 500 million active Facebook users and possibly 8 million of those flying daily, there is a potential high take up rate for these types of social services. Great concept to explore for other types of markets where social media can provide a value add to customers.