Pop-up retail has been sprouting all around the world for years now. From startups trying to build a crowd to major corporate brands connecting with their fans.
For only 5 days from the 17-21 August, Pommery's "The Champagne Cube" Pop-up bar will be enticing shoppers of Sydney Westfield level 3 with its fine champagne. With its sleek minimalist design, "The Champagne Cube" is decked out with the Pommery's signature colors of silver, blue and white. At $15 a pop, shoppers can experience the sense of luxury, style and indulgence of the Pommery brand. At the same instance, Pommery introduces its brand to a wider market segment and crowd.
Pop-up concept is a great way for startups, small businesses and brands in general to connect with the masses with minimal cost, short term commitment and locations with great exposure.
What has your startup or brand recently done with pop-up retail?