American Express Gets Social

AmEx jumps into the social media game with a campaign entitled “Social Currency”.

After the usual rounds of much research, AmEx has come to a point where they’ve decided to get on board the Facebook, Twitter and Foursquare trains.

Tying up with Facebook and Twitter, AmEx looks to promote the more innovative use of customer reward points. Realising that the use of reward points was a large talking factor with their customers, they’ve taken to publishing the rewards redeemed directly to said customer’s profiles. With the more innovative reward choices set to run as part of an upcoming campaign, the customer becomes the selling point.

In their link up with Foursquare, AmEx sees their usual rounds of discounts at partnered venues. But with the geo-location difference. A more targeted experience that launched at tech-startup-pop-culture central South by Southwest (or SXSW) this last week.

A steady foray into the world of social media sees this credit card giant getting the hang of it. But using that information to generate it’s own advertising campaign, that keeps the budget down, incentivises the screen-time hungry public and involves your customers on a level to engage.